Month: May 2022

Marketing

Look, Touch, Feel: Experiential Marketing

Partner/COO/CFO Southport Marketing, Inc. Responsible for Company Operations and Finance.

Most of us have walked into a Costco and seen the product ambassador at the end of the aisle asking you to try the free samples they hand out. Costco has been doing this for years, and guess what, it works! You smell the food, eat a small

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Marketing

The Future Of Marketing: More Creative, Customer-Centric

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing.

Major moves by tech companies are driving the next wave of marketing trends. Google announced the eventual deprecation of support for third-party cookies by 2023. Apple launched its new email protection feature in its latest iOS and OS systems.

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Loans

NJ college graduate pays off $70K in student loans by

NEWYou can now listen to Fox News articles!

While President Biden has floated the idea of canceling “some” student loan debt — an idea both GOP and Democrat lawmakers alike are alarmed by, saying it would cost the government too much money and add to inflation — some college graduates with heavy debt loans aren’t waiting around for someone

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Finance

‘This pandemic is not over,’ Citi exec explains

The shock of the war in Ukraine and China’s zero-COVID policy continues to signal that the pandemic supply chain woes are far from being done.

“We have a huge supply shock with what’s going on with the war,” Citi Global Head of Public Sector Group Julie Monaco told Yahoo Finance (video above) at the 2022 World Economic Forum (WEF) in

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Advertising

New Report by Kinesso Helps Brands Navigate Digital

Outlines Five Best Investments to Keep Marketers Connected to Their Audiences

NEW YORK, May 31, 2022–(BUSINESS WIRE)–Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can

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Accounting

FASB to Tackle Rule-Making on Accounting for Environmental

The U.S. accounting standard-setter will consider crafting rules for how companies should account for climate-related transactions, a key step to providing clarity for firms and investors on deals involving items such as renewable-energy credits and carbon offsets.

The Financial Accounting Standards Board on Wednesday said it would add the project to the technical agenda featuring its rule-making priorities, which might

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