Bally Sports North’s Twins-Rays broadcast invaded by ad

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How to perfect targeting with contextual YouTube video ads

In an industry where change is the only constant, one strategy has continued to stick around: contextual targeting. Why? Because reaching people during moments of intention can be incredibly powerful. Couple this with ever-evolving industry regulations, and contextual targeting becomes more than just better ROI, but can also make life just a little bit easier […]

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40 Under 40: Willie Jackson, executive VP, data strategy,

Since taking on the role last year, Jackson has helped new and existing clients including Lowe’s, AutoZone, ESPN, Best Buy, McDonald’s and ABI. His team has also increased demand by 25% year-over-year. He also co-developed a new mentorship program for the 100-person data and analytics team and piloted a senior leadership mentorship program within the […]

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How to Make Sense of the Ichimoku Indicator

The Ichimoku Indicator is a technical analysis tool that uses trend lines to predict future values of a currency pair. As long as a currency pair does not violate its highs and lows, the Ichimoku Tenkan/Kijun indicator will predict the future value of the currency pair. This indicator is more accurate than moving averages, which […]

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