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How to perfect targeting with contextual YouTube video ads

In an industry where change is the only constant, one strategy has continued to stick around: contextual targeting. Why? Because reaching people during moments of intention can be incredibly powerful. Couple this with ever-evolving industry regulations, and contextual targeting becomes more than just better ROI, but can also make life just a little bit easier for marketers.

This is why

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40 Under 40: Willie Jackson, executive VP, data strategy,

Since taking on the role last year, Jackson has helped new and existing clients including Lowe’s, AutoZone, ESPN, Best Buy, McDonald’s and ABI. His team has also increased demand by 25% year-over-year. He also co-developed a new mentorship program for the 100-person data and analytics team and piloted a senior leadership mentorship program within the solutions architect team.

“I feel

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How to Make Sense of the Ichimoku Indicator

The Ichimoku Indicator is a technical analysis tool that uses trend lines to predict future values of a currency pair. As long as a currency pair does not violate its highs and lows, the Ichimoku Tenkan/Kijun indicator will predict the future value of the currency pair. This indicator is more accurate than moving averages, which only visualize historical price data. … Read More

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Bally Sports North’s Twins-Rays broadcast invaded by ad

Back in 2004, there was a massive outcry after it was announced that Major League Baseball would place a “Spider-Man 2” logo on bases during a number of games. The promotion was scrapped almost as quickly as it was announced as traditional baseball fans cried out in protest of such an invasion of baseball’s purity.

Fast-forward to 2022 and we’re

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Texas Tech Advertising Team wins national championship |

LUBBOCK, Texas (PRESS RELEASE) — The following is a press release from Texas Tech University:

Texas Tech University’s Bullet Advertising Team, housed within the College of Media & Communication, brought home a national championship this past weekend from the National Student Advertising Competition (NSAC) hosted by the American Advertising Federation.  

The team placed first out of eight teams

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Apple’s lack of new anti-tracking rules leaves advertisers

When Apple revealed iOS 16 at its developer conference this week, the marketing world held its breath, expecting the company to take the nuclear option to cut off data coming from iPhones that feeds mobile advertising. Instead, Apple appeared to give the industry a reprieve, for now.

“I am shocked,” said one marketing tech executive, who is familiar with Apple’s

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